Why You Shouldn’t Wait to Start Messaging

There’s no better time than the present to embrace the future.

May 9, 2019

Written by Mason Mitchel

What we cover in this article

4 min read

  • The perks of messaging
  • Why companies shouldn't wait to message
  • The ease with which organizations can begin

Millions of companies across the world are using messaging to better engage customers and grow revenues. Companies like Facebook have taken notice, too, investing heavily in the channel to make it more powerful and accessible. As a new era of communications is ushered in, the last thing your company can afford to do is stand by and watch others reap the benefits.

One of the highlights from the recent F8 conference hosted by Facebook were sessions hosted by the Messenger team. In response to the booming popularity of people-to-business messaging, the tech giant unveiled several new features aimed at making messaging for businesses better and more accessible.

Among other things, new business solutions will include appointment booking and lead generation campaigns. Additionally, the next iteration of Facebook Messenger will be lighter and more agile, thus contributing to a messaging experience that is snappy and seamless.

One crucial takeaway from the conference is this: people-to-business messaging isn’t a speculative marketing concept that Facebook is trying to actualize. It’s a phenomenon that is already unfolding and developing―in the present!

Picture of world map and stats showing that in four major mobile markets the majority of people surveyed prefer messaging businesses.

There are over 40 billion businesses messaging worldwide. Every month there are 20 billion messages exchanged between companies and their customers. Businesses can either embrace this exciting new trend that already has serious traction or regret the decision later.

Don’t worry, though. Adopting messaging is easier than you think and Airy helps to make the process as smooth as possible. Consider the following points, too. After doing so, we’re convinced you’ll be a convert.

1) Automated, Effortless Lead Generation

How many people currently follow your company’s Facebook page? Hundreds? Thousands? Whatever the number, those followers can easily be turned into valuable marketing leads with Airy’s Basic Automations, which come included in all subscriptions, save our free plan.

This feature acts as an opt-in for your Facebook followers and marks them as eligible to receive messaging newsletters and other promotional content in the future. This is the messaging equivalent of getting website visitors to sign up for your company’s email newsletter, but better. Some of you may remember the early days of email. You had to actively build newsletter subscriber lists, and the process was time consuming. Thanks to messaging, that hassle is a thing of the past.

Again, the Basic Automations come included in our Basic, Advanced, and Enterprise plans. Within one business day, your company’s Facebook followers will start to be converted into leads. The best part? You don’t have to do a thing! Just sign up and start collecting.

When the time is right, however, we can help you craft savvy Messenger marketing campaigns to reach those leads with unparalleled precision, and place Facebook ads to acquire new messaging contacts. For more information on how we’ve successfully done just that for one leading cultural institution in Berlin, check out this article.

2)The Most Cost-Effective Communication Channel

Did you know that Airy Messenger can save businesses up to 75% compared to other communication channels like phone and email? It’s even more cost-effective than live chat, which is five times as expensive as messaging.

Infographic with four stats that highlight the benefits of messaging.

Our Intelligent Automations help to answer commonly asked questions, thus saving customer care teams valuable time. Additionally, messaging as a platform is economical because it allows agents to hold multiple conversations at once. This allows for a more streamlined, manageable workflow.

3) Frictionless Registration

Signing up for Airy Messenger is ridiculously easy. All you have to do is head over to our homepage, click on “Get Started” in the top right corner and sign in with your company’s existing Facebook credentials. In under a minute, registration is complete. Easy as 1-2-3!

If you’ve ever gone through the process of signing up for other customer service platforms, then you know that the simplicity of our registration process is an anomaly. Some live chat companies, for example, require you to first schedule a demo, answer a slew of questions, and then jump through other unnecessary hurdles just to get started. Who has time for that?

Furthermore, signing up for Airy Messenger doesn’t disrupt any of the processes that you already have in place. It doesn’t complicate your email service, it doesn’t cause glitches with your CRM, it doesn’t need to be downloaded on each and every computer in your workplace.

Airy Messenger simply makes Facebook easier to use and significantly more effective.

Conclusion

The decision to adopt messaging shouldn’t be a hard one. As we’ve outlined in the article, there’s very little risk involved and the myriad rewards of messaging for businesses simply can’t be denied. If you have any further questions about messaging with Airy, don’t hesitate to send a message to our customer success team. They’re always happy to help!

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